Aromatic rice, brown

Aromatic rice

Herba Ingredients offers all the popular varieties of aromatic rice, including Basmati, Jasmine, Texmati and Wehani rice. Like all our rice products, Herba Ingredients’ aromatic rice ingredients are organic, natural and clean.

Aromatic rices make up only a small part of the all the rice varieties out there. Their price point lies substantially higher than conventional rice because of its unique and desired properties.

What is aromatic rice

Generally, scented or aromatic rice consists of medium to long grains. Its texture is fluffy and when cooked, it releases a nutty taste.

The notion of ‘flavoring’ rice originated in Asia and gradually made its way to the United States and Europe. One of the more popular aromatic rice varieties is Basmati.    


The scent of aromatic rice can be traced back to the presence of 2-acetyl-1-pyrroline. Apart from this chemical compound other organic compounds, as well as oils and phenolics, are likely to be involved.

Contact us

Interested in our aromatic rice varieties? Please feel free to contact us. We’d be glad to help you out. 

  • Allergen- and gluten-free

  • GMO-free

  • Natural & healthy